Since it makes the content much easier and quicker to consume, businesses use Instagram Reels to amp up their Instagram marketing game, boost engagement, strengthen brand awareness, book more appointments, and even increase the potential to go viral on the platform.
Just like TikTok, this feature allows users to upload and watch bite-sized video clips (e.g., social videos, tutorial videos, even dance videos), whether it's for entertaining or educational purposes. Instagram Reels has now become one of the hottest types of posts in the leading visual platform.
